The aim of the Glass Plus project is to evaluate and above all develop an innovative solution for recycling Cathode Ray Tube (CRT) glass that is both environmentally friendly and economically viable.

The project was set up after the results of a European study showed that the CRT television market is declining and being superseded by the boom in LCD and plasma TVs with the disposal of CRT TVs expected to reach its peak in 2013.

The main problem when scrapping regards the glass that accounts for around half the volume of an entire television set.

Glass Plus seeks to provide a practical solution to the difficulty of using glass obtained from the treatment of cathode ray tube TVs and has set itself the following objectives:

• To find an effective solution for recycling CRT glass within the European community that guarantees a market in continual growth capable of handling large amounts of CRT glass, creating value for the WEEE recycling industry and avoiding landfill disposal.
• To guarantee the recovery and recycling targets specified by the European Directive, transposed into Italian law by Legislative Decree 151/05.
• To develop a new market of ceramic tiles produced using post-consumer material (CRT glass obtained from the treatment of old TVs and monitors) conforming with standards specified by the USA's highly popular LEED (Leadership in Energy and Environmental Design) green building rating system.
• To maximise the recycle rate for cathode ray tube TVs, thus reducing the carbon footprint, energy consumption and release into the atmosphere of hazardous particulate matter.
• To develop unique, innovative cooperation between 2 European industrial sectors, ceramics and recycling.